AI/SaaS Launch Program

The Launch Program

Accelerate growth to $10K MRR with an Unstoppable Launch Funnel by following a proven step-by-step framework to launch and grow your AI/SaaS business.

Develop your Core Value Proposition
Build an Unstoppable Launch Funnel to Drive Sales
Instrument your AI/SaaS Business for Scale
Accelerate Your Path to Predictable Revenues

In the Launch program, you'll learn how to transform your software product into a scalable business by building and executing on an Unstoppable Launch Funnel to generate quality leads, increase the number of customer insights, and generate revenues.

Apply to Join the Launch Program accelerate your path to product market fit and revenues

Join The Unstoppable Launch Program and Accelerate Your Path to Product Market Fit and Predictable Revenues.

Firstly, here's what DOESN'T work (if you're just starting out): Quit Your Job, Take the Plunge, Buy A Laptop, a WeWork Membership, and then stare at a blank screen and ask.... What's my startup idea and how do I raise money as I see my savings dwindle.

Here's also what DOESN'T work (and maybe you know this one already but have fallen into the trap like I did): hemming and hawing back and forth between committing to thriving in a corporate job vs. thinking about taking the plunge and going all in on my startup. And then looking at my savings and wondering if it's worth risking it all. And then dwindling into a state of near depression because you're stuck at an unfulfilling (albeit successful) career... and wondering: is this it?

If you've already doubled down on your SaaS business and are struggling to figure out product market fit, and struggling to figure out your GTM strategy, and struggling to figure out growth.... Here's one last thing that DOESN'T WORK (I fell into this trap too): It's easy to fall into the "I'm just ONE more feature away..." and the "If ONLY we build this then they'll buy..." trap. What I learned is it's never that one extra feature, it's about a cohesive growth strategy.

I've been there. And then I (almost accidentally through my limited circumstances) bumped into the RIGHT way. This involved adopting an Unstoppable Mindset (as a Founder) and an Unstoppable Sales Funnel (as a company). And that changed EVERYTHING.

OK. Now, here are the strategies that DO work (and worked for me) all of which I distilled into this Unstoppable Sales Funnel framework:

Strategy #1: Clarity & Mindset First

I learned that if I was going to start a business and scale it, I'd need to create a new identity for myself. Someone that embraced both shipping code AND closing deals. Someone that wasn't afraid to get in front of customers. How? I focused on getting crystal clear on WHY this was important to me which made it a MUST for me to shift.

Strategy #2: Build an Audience; Give Them What They Want

I learned that while I had ideas on what would make for a great startup, it only mattered if the market agreed. And so I learned that it was important to get specific about WHO I wanted to serve (my ideal customer) and build an audience with these peope... and as I did that, I learned that they would just tell me what problems they wanted solved.

Strategy #2: Ship Code. Close Deals.

I hated "selling." But when I started to think of it as "teaching" and "educating" everything changed. I realized that I had a unique POV as a Startup Founder and that's why I built my product. And as I shared that with my audience, I was able to hear from them on how it resonated, what they cared about, and it led to me shipping code (to make the product batter) and closing deals.

Scale Yourself as a Founder as You Scale Your Startup

Scaling your startup requires you to grow as a Founder as well. This unstoppable system requires you to push yourself beyond your current comfort zone. But you're here because you know that is what is required to win. So to help you, we'll also include our Life Masterclass.

In this Program: I break down building and executing on your Unstoppable Launch Funnel into 3 easy to follow steps That you Can Deploy Within Weeks of Joining The Program

Clarify Your Ideal Customer

The Riches Are in the Niches.

Amazon started by selling books online. Now they sell everything to everyone, everywhere.

We will start by defining your Ideal Customer Profile and more importantly hone in on the subset of the market that is most likely to purchase your software solution now so you can focus on the right market segment.

Clarify Your Value Proposition

Fast Track Real Customer Conversations

Great software companies sell by teaching, leading movements and building authority with their target buyers.

We'll craft your value proposition so you can explain why you do what you do and the transformative way your product solves your customer's problems. You'll then learn how to validate your product thesis.

Run Your Launch Funnel

Ship Code. Close Deals.

Buyers only trust you when you are entering a conversation already happening in their head.

Armed with your ICP and your Value Proposition, we'll guide you to build & run your Unstoppable Launch Funnel to have real customer conversations and drive to revenue growth and product market fit.

You'll Get The Training, Blueprints, Coaching & Accountability You Need To Implement Your Unstoppable Launch Funnel

Training and Blueprints

AI/SaaS Launch Blueprint & Training

You'll get step-by-step implementation training, templates and blueprints so you can develop your value proposition, strengthen your core product loop and build an Unstoppable Launch Funnel to accelerate your path to product market fit and revenue growth.

Advisory & Guidance

Monthly Group Coaching Call

As you implement, we'll be there to guide you through every step of the process. You'll be invited to join our Monthly Coaching call where you receive direct 1on1 coaching as you implement your Unstoppable Launch Funnel and navigate the path to product market fit.

Exclusive Community

AI/SaaS Founder Community

With Unstoppable, you don't have to go at it alone. You'll get access to our private community of other AI/SaaS Founders who are all building an Unstoppable Launch Funnel to accelerate their path to product market fit, predictable revenues, and a successful AI/SaaS business.

Join The Unstoppable Legion belief x discipline makes you unstoppable

Who is TK?

(and why did I create this program?)

Hi. I’m TK. I’m an entrepreneur, a business builder, and a life and business strategist. I believe that you can achieve anything through belief, discipline and an unstoppable strategy.

At Age 10 I immigrated to the United States. I always knew I wanted to be an entrepreneur, and I had plenty of fits and starts. But it wasn't until I turned 28 did I finally say "enough is enough" and I took the plunge to start my SaaS business, ToutApp, which made software for salespeople.

At ToutApp, as a solo founder, I raised over $20m in capital from, a16z and Jackson Square, two of the best venture capital firms in the world and built it from $0 to a multi-million dollar business. And at Marketo (after selling ToutApp to them), I worked with one of the best SaaS PE firms in the world, to deliver one of the biggest and quickest SaaS transactions with its $4.75bn sale to Adobe.

Through my journey, I learned how to start, build, scale (and exit) SaaS businesses. At age 37, as I reflected on what I wanted to do next, I found that I was happiest when I was in a room full of software founders building incredible businesses. This is why I took everything I've learned and distilled it down into a framework that I teach at Unstoppable Launch Program. Join our community of Founders and let's go build incredible AI and SaaS businesses.

Apply to Join the Launch Program accelerate your path to product market fit and revenues

Testimonials From Founders in the Launch Program

Richard Launched and now at $500K ARR

Val Started, Built, and Recently Exited

Val T.

TK is world class and I will recommend it to any Founder who is looking to get direct feedback on sales, strategy, operations and marketing. TK provides great and proven frameworks to empower founders run and scale their startups.

David Built, Raised VC, and now Scaling

Kai F.

If you are starting (or about to start) a new SaaS venture based on an idea, TK's program will really help honing your distribution strategy and your plan for go about building something that people want and will pay for. His simple frameworks and processes has allowed me to focus on what's important from the get-go, and that is invaluable to getting your startup off the ground.

Virginia C.

The program teaches a proven methodology for starting a SaaS business once you have identified a simple urgent problem for a large niche market.

Puneet L.

The organization of SaaS related concepts (esp. for a SaaS amateur like me) conveyed through lecture videos & course content is amazing. Most of our unlocks were related to value prop development & strategy. After a long struggle, we are set to begin several pilots. After losing so much time on avoiding this work, this is just the beginning!

Brady S.

This program will provide you with an incredible framework and support network to build and run your go to market strategy.

Sach C.

TK's SaaS Launch method is solid and explained in no BS way. I was able to understand initial our SaaS GTM so I can design and implement it. Not just some buzzwords.

Luke B.

Inside the SaaS Launch Program -- TK precisely distills a huge amount of real-world experience into exactly the knowledge you need to act on, and excludes everything that you don't need to know or isn't battle tested.

Vladimir P.

SaaS Launch is Specific, structured, step by step guidance. Really cuts down on the wasted time trying to figure out what to do next and how to do it. It really stimulates the exchange between founders.

Saptarshi N.

Deep diving into niches is something I knew we needed to do, but we definitely moved faster toward that thanks to the Launch program.

Sai B.

It really is of immense value to first time SaaS Founders like me. You are awesome as always TK!

SaaS GTM Program Success Stories

Steve Coughran, CEO, Coltivar

Paul Das, CEO, ProFundCom

Accelerate Your Path to Customer Insights, Product Market Fit and Predictable Revenues with the Launch Program and an Unstoppable Launch Funnel

Here's everything you get as part of the Unstoppable Launch Program, packed with over $20,000+ of training, frameworks, tools, and coaching to help you go from idea to traction faster for just $2,400/year:

Unstoppable AI/SaaS Launch Framework Training ($6,000 value): Step-by-step training to strengthen your core product loop, develop your value proposition and then build and run your Launch Funnel to attract customers in your ICP, have quality conversations, and convert to revenues.
Unstoppable Launch Funnel Framework ($4,500 value): Deploy your launch-funnel with your Core Value Proposition in minutes to start generating quality leads and customer conversations with your ideal customers. Includes the exact questions to ask so you can convert customer conversations to revenues.
AI/SaaS Metrics Training and Templates ($1,000 value): Instrument your business right from the beginning. This will help you know what's working, what's broken, what to fix, and how to scale as you hit product market fit and predictable revenues.
Monthly Group Coaching Calls w/TK ($6,000 value): where I will guide you in building and executing on your Unstoppable Launch Funnel. The calls agenda includes 1on1 Hot Seats, deep dives into specific startup growth topics, and Q&A as you work through the program.
Private Founder Community Membership (Priceless): where you can ask questions as you work through the program, get support in between monthly coaching calls so you never get stuck, and connect with fellow SaaS and AI Founders so you're not going at it alone as you navigate the shawshank crawl to Product Market Fit and beyond.

BONUS Startup Fundraising Training ($1,200 value): Learn how to fundraise for your business including How to Create a 5-Slide Golden Pitch Deck, Find the Right Angel Investors, and even How to Explore Alternative Sources of Funding if you prefer to Bootstrap.
BONUS Competitive Research GPT ($1,000 value): Run a market and competitor analysis in minutes using the right instructions so you can deeply understand the competitive dynamics in your target market and position your AI/SaaS product to rise above the competition and win in your customer's minds.
BONUS High Performance Founder Training ($685 value): Unlock the founder habits and mindset that separate the 1% who win from the rest who burn out.
BONUS Ship Code/Close Deals Book (Priceless): You'll get exclusive access to my upcoming members only book "Ship Code / Close Deals" that chronicles the exact journey I went on in start, building, scaling and exiting ToutApp and coaching hundreds of Founders.

This is the framework, blueprint, program, and community that I wish existed when I first started out as a first time Founders. Inside the Launch Program, you don't go at it alone anymore. We are Founders and Leaders working together to build Unstoppable software businesses to dominate our markets, and rise above the competition. Join us.

Step 1: Your Contact Information

30-Day Money Back Guarantee

If at ANY stage of your first month inside the program, you decide it isn't for you, I will gladly refund you your money.

Step 2: Your Payment Information

All purchases come with a 30-day money back guarantee.

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How It Works

The Unstoppable Launch Program is a paid coaching program, and only for B2B AI and SaaS Founders looking to follow a proven framework (which I've battle-hardened over the past 20+ years and 3 exited SaaS businesses and actively scaling an AI business) to accelerate the growth of their business. Is that you? The better the fit, the better the results.

You will need to complete the Unstoppable Launch Program application form that will ask you some important questions about you and your business.

I've specifically designed this program to create no extra work for you, but only to give you a framework to do the things you need to anyway QUICKER and without making common mistakes. By following the steps in the program and with my coaching, you'll be able to flesh out your value proposition, your core product loop, and utilize a Unstoppable Launch Funnel to have meaningful customer conversations that accelerates your path to product market fit and predictable revenues.

Once we've received your application, one of two things will happen…

If I feel as though you are a good fit for the program, we'll send you the on-boarding details.
If the Launch Program isn't the right fit for you yet, we are still committed to your success. We will kindly let you know and direct you the best Unstoppable resource for you so we can help you get to the next stage of growth.

Apply to Join The Unstoppable Launch Program

belief x discipline makes you unstoppable