SaaS Launch Program
Accelerate growth to $10K MRR with an Unstoppable Mini Funnel by following a proven step-by-step framework to launch and grow your SaaS business.
  • Develop your Core Value Proposition
  • Strengthen your Core Product Loop
  • ​Build an Unstoppable Mini Funnel to Drive Sales
  • ​Accelerate Your Path to $10K MRR and Beyond
In the SaaS Launch program, you'll learn how to transform your SaaS product into a scalable business by building and executing on an Unstoppable Mini Funnel to generate quality leads, increase the number of customer insights, and generate revenues.
Join The SaaS Launch Program and I Can Help You Launch & Scale your SaaS business to Product Market Fit & Revenues.
Firstly, here's what DOESN'T work (if you're just starting out): Quit Your Job, Take the Plunge, Buy A Laptop, a WeWork Membership, and then stare at a blank screen and ask.... What's my startup idea and how do I raise money as I see my savings dwindle. 

Here's also what DOESN'T work (and maybe you know this one already but have fallen into the trap like I did): hemming and hawing back and forth between committing to thriving in a corporate job vs. thinking about taking the plunge and going all in on my startup. And then looking at my savings and wondering if it's worth risking it all. And then dwindling into a state of near depression because you're stuck at an unfulfilling (albeit successful) career... and wondering: is this it?

If you've already doubled down on your SaaS business and are struggling to figure out product market fit, and struggling to figure out your GTM strategy, and struggling to figure out growth.... Here's one last thing that DOESN'T WORK (I fell into this trap too): It's easy to fall into the "I'm just ONE more feature away..." and the "If ONLY we build this then they'll buy..." trap.  What I learned is it's never that one extra feature, it's about a cohesive growth strategy.

I've been there. And then I (almost accidentally through my limited circumstances) bumped into the RIGHT way. This involved adopting an Unstoppable Mindset (as a Founder) and an Unstoppable Sales Funnel (as a company). And that changed EVERYTHING. 
OK. Now, here are the strategies that DO work (and worked for me) all of which I distilled into this Unstoppable Sales Funnel framework:

Strategy #1: Clarity & Mindset First

I learned that if I was going to start a business and scale it, I'd need to create a new identity for myself. Someone that embraced both shipping code AND closing deals. Someone that wasn't afraid to get in front of customers. How? I focused on getting crystal clear on WHY this was important to me which made it a MUST for me to shift.

Strategy #2: Build an Audience; Give Them What They Want

I learned that while I had ideas on what would make for a great startup, it only mattered if the market agreed. And so I learned that it was important to get specific about WHO I wanted to serve (my ideal customer) and build an audience with these peope... and as I did that, I learned that they would just tell me what problems they wanted solved.

Strategy #2:  Ship Code. Close Deals.

I hated "selling." But when I started to think of it as "teaching" and "educating" everything changed. I realized that I had a unique POV as a Startup Founder and that's why I built my product. And as I shared that with my audience, I was able to hear from them on how it resonated, what they cared about, and it led to me shipping code (to make the product batter) and closing deals.
In this Program: I break down building and executing on your Unstoppable Mini Funnel into 3 easy to follow steps That you Can Deploy Within Weeks of Joining The Program
Clarify Your Ideal Customer
The Riches Are in the Niches.

Amazon started by selling books online. Now they sell everything to everyone, everywhere.

We will start by defining your Ideal Customer Profile and more importantly hone in on the subset of the market that is most likely to purchase your SaaS solution now so you can focus on the right market segment.
Clarify Your Value Proposition
Fast Track Real Customer Conversations

Great software companies sell by teaching, leading movements and building authority with their target buyers.

We'll craft your value proposition so you can explain why you do what you do and the transformative way your product solves your customer's problems. You'll then learn how to validate your product thesis.
Build & Run Your Mini Funnel
Ship Code. Close Deals.

Buyers only trust you when you are entering a conversation already happening in their head.

Armed with your ICP and your Value Proposition, we'll guide you to build & run your Unstoppable Mini Funnel to have real customer conversations and drive to revenue growth and product market fit.
You'll Get The Training, Coaching, Community & Accountability You Need To Drive to Product Market Fit and Revenues Inside The SaaS Launch Program

Training

Unstoppable Launch Training

I will teach you step-by-step how to develop your value proposition, strengthen your core product loop and build an Unstoppable Mini Funnel to drive customer conversations that convert to revenues.

Community

Private SaaS Founder Community

By joining, you'll get access to my private community of other  SaaS Founders who are all building and scaling SaaS/AI businesses. Being a Founder is lonely. With us, you don't have to go at it alone.

Coaching w/TK

Monthly Group Coaching Call

My Monthly Zoom calls are all about your strategy and execution. The calls agenda includes 1on1 coaching, deep dives into specific SaaS building topics, and Q&A as you work through the program.
Your subscription to the SaaS Launch Program is $2,400 and gives you access to everything you need. AND, if you act now, here are some bonus items you'll also get...

SaaS Fundraising Training

You'll get access to a curated set of training I've crafted to help you with fundraising for your SaaS business including: How to Create a 5-Slide Golden Pitch Deck, Find the Right Angel Investors, and even How to Explore Alternative Sources of Funding.

High Performance Founder Training

The game of building startups is 50% mindset and 50% execution. You will get access to my Unstoppable Founder training program that teaches you how to adopt the habits of a High Performance Founder.

SaaS Ideas Training

Still honing in on your SaaS Idea? You'll get access to a curated set of training I've crafted to help you hone in on the right SaaS idea based on your domain knowledge and broader market trends. Armed with that clarity -- you can then stress test the idea in the market using the core Launch Program training and an Unstoppable Mini Funnel (so you don't waste months building the wrong product).

Ship Code / Close Deals Book

You'll get exclusive access to my upcoming members only book "Ship Code / Close Deals" that chronicles the exact journey I went on in start, building, scaling and exiting ToutApp.
In the SaaS Launch program, you'll learn how to transform your SaaS product into a scalable business by building and executing on an Unstoppable Mini Funnel to generate quality leads, increase the number of customer insights, and generate revenues.
Who is TK?
(and why did I create this program?)
Hi. I’m TK. I’m an entrepreneur, a business builder, and a life and business strategist. I believe that you can achieve anything through belief, discipline and an unstoppable strategy.

At Age 10 I immigrated to the United States. I always knew I wanted to be an entrepreneur, and I had plenty of fits and starts. But it wasn't until I turned 28 did I finally say "enough is enough" and I took the plunge to start my SaaS business, ToutApp, which made software for salespeople. 

At ToutApp, as a solo founder, I raised over $20m in capital from, a16z and Jackson Square, two of the best venture capital firms in the world and built it from $0 to a multi-million dollar business. And at Marketo (after selling ToutApp to them), I worked with one of the best SaaS PE firms in the world, to deliver one of the biggest and quickest SaaS transactions with its $4.75bn sale to Adobe.

Through my journey, I learned how to start, build, scale (and exit) SaaS businesses. At age 37, as I reflected on what I wanted to do next, I found that I was happiest when I was in a room full of SaaS founders building incredible businesses. This is why I took everything I've learned and distilled it down into a framework that I teach inside the SaaS Launch program. Join our community of Founders and let's go build incredible SaaS businesses. 
In the SaaS Launch program, you'll learn how to transform your SaaS product into a scalable business by building and executing on an Unstoppable Mini Funnel to generate quality leads, increase the number of customer insights, and generate revenues.
Testimonials From Founders in the Launch Program
Richard Launched and now at $500K ARR
Val Started, Built, and Recently Exited

Val T.

TK is world class and I will recommend it to any Founder who is looking to get direct feedback on sales, strategy, operations and marketing. TK provides great and proven frameworks to empower founders run and scale their startups.
David Built, Raised VC, and now Scaling

Kai F.

If you are starting (or about to start) a new SaaS venture based on an idea, TK's program will really help honing your distribution strategy and your plan for go about building something that people want and will pay for. His simple frameworks and processes has allowed me to focus on what's important from the get-go, and that is invaluable to getting your startup off the ground.

Virginia C.

The program teaches a proven methodology for starting a SaaS business once you have identified a simple urgent problem for a large niche market.

Puneet L.

The organization of SaaS related concepts (esp. for a SaaS amateur like me) conveyed through lecture videos & course content is amazing. Most of our unlocks were related to value prop development & strategy. After a long struggle, we are set to begin several pilots. After losing so much time on avoiding this work, this is just the beginning!

Brady S.

This program will provide you with an incredible framework and support network to build and run your go to market strategy.

Sach C.

TK's SaaS Launch method is solid and explained in no BS way. I was able to understand initial our SaaS GTM so I can design and implement it. Not just some buzzwords.

Luke B.

Inside the SaaS Launch Program -- TK precisely distills a huge amount of real-world experience into exactly the knowledge you need to act on, and excludes everything that you don't need to know or isn't battle tested.

Vladimir P.

SaaS Launch is Specific, structured, step by step guidance. Really cuts down on the wasted time trying to figure out what to do next and how to do it. It really stimulates the exchange between founders.

Saptarshi N.

Deep diving into niches is something I knew we needed to do, but we definitely moved faster toward that thanks to the Launch program.

Sai B.

It is really of immense value to the first time saas founders like me. You are awesome as always TK!
Build and Scale your B2B SaaS business to $10K MRR with the SaaS Launch Program and an Unstoppable Mini Funnel

The SaaS Launch Program Gives You a Step-By-Step Effortless System to Follow to Launch Your SaaS Business and Grow Your Revenues

Here's everything you get as part of the SaaS Launch Program:
  • SaaS Launch Training where I will teach you step by step how to strengthen your product, develop your value proposition and then build and run your Mini Funnel to attract customers in your ICP, have quality conversations, and convert to revenues.
  • ​Monthly Group Coaching Calls w/TK where I will guide you in building and executing on your Unstoppable Mini Funnel. The calls agenda includes 1on1 Coaching, deep dives into specific SaaS growth topics, and Q&A as you work through the program.
  • Private SaaS Community Membership where you can ask questions as you work through the program, get support in between monthly coaching calls so you never get stuck, and get connect with fellow SaaS Founders.
  • ​SaaS Fundraising Training that includes a curated set of training I've crafted to help you with fundraising for your SaaS business including: How to Create a 5-Slide Golden Pitch Deck, Find the Right Angel Investors, and even How to Explore Alternative Sources of Funding.
  • ​BONUSES including the SaaS Ideas Research Blueprint, High Performance Founder training, and exclusive access to my Ship Code/Close Deals book that will all help you in navigating the shawshank crawl to product market fit, revenues, and beyond for your SaaS business.
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Frequent Questions About The Launch Program
Do I need to have a product already built to join?
Nope! This program is perfect whether you're still validating your idea, wireframing your MVP, or already have something built but no traction. We’ll help you define your Ideal Customer, test your offer, and launch a version of your product that people actually want to buy.
What if I’ve already tried launching but didn’t get customers?
Then you’re in the perfect spot. Most failed launches happen because founders skip the foundational steps — like nailing their positioning or building the wrong funnel. The Launch Program fixes that. We give you a tested playbook to launch with confidence and get your first paying users.
How much time do I need to commit each week?
Expect to commit 3–5 hours per week — and every hour will move you closer to launch. This isn’t a “watch and pray” course. It’s a step-by-step implementation system with action items, templates, and coaching to keep you moving.
What if this doesn’t work for me?
Simple: If you go through the Launch Program, do the work, and still can’t launch or get traction — we’ll work with you until you do. We win when you win. Our reputation is built on results, and we’re not going anywhere.
Is this just another course?
No — this is an execution program. You’re not buying a bunch of videos you’ll never watch. You’re getting a proven system, clear milestones, live coaching, and tactical templates to get your product launched and selling fast. This is about doing, not just learning.
I’ve already joined other programs and didn’t get results. How is this different?
Most programs teach generic advice that sounds good but doesn’t work in the trenches. This program was built by a founder who’s launched, scaled, and exited real SaaS companies. The Launch Program is tactical, focused, and designed for results — not theory.
Can I join later when I have more time or money?
You could. But every month you delay is a month you stay stuck. If you wait until it’s “perfect timing,” you’ll never launch. This program is built to save you time by giving you the exact steps to follow — and to get you paying users so the program pays for itself.
What if I’m still validating my idea?
Perfect. The first part of the program is all about validation — identifying your Ideal Customer, testing demand, and making sure you’re building something people actually want. You’ll launch with confidence knowing you’re solving a real problem.
What if I can’t afford it right now?
Ask yourself: What’s the cost of staying stuck? Of wasting months building something no one wants? This program is designed to help you shortcut the pain and finally get traction. If you’re serious about launching, this is the best investment you can make.
What if I don’t have a big audience to launch to?
You don’t need one. We’ll show you how to build a list from scratch, get your first 100 leads, and run a launch even if no one knows who you are. We’ve helped founders go from zero audience to first sales in weeks — and you can too.
Will this work if I’m outside the US?
100%. We’ve had founders from Europe, Asia, Australia, and beyond go through this program and launch successfully. The principles of launching a SaaS product work anywhere — and we show you how to adapt your launch plan to your market.
Do I get personal help, or am I on my own?
You are not on your own. You’ll get access to live coaching calls, a private founder community, and expert feedback throughout the program. This isn’t DIY — it’s guided, hands-on execution with support every step of the way.
Is there a guarantee?
Yes. We stand behind this program 100%. If you show up, do the work, and don’t get results — we’ll work with you until you do. We win when you launch. That’s our promise.
Do a Strategy Session with Archer
This is my 6th year running the SaaS Launch Program and coaching SaaS (and now AI) Founders in building incredible software companies.

Having talked personally to hundreds of Founders, I know what questions come up over and over when you're considering getting help in building and scaling your SaaS/AI business.

Based on everything I've learned, I've trained Archer, our Unstoppable-certified SaaS Coach and Sales Assistant. You can talk to him and he will guide you through a strategy session to help you figure out where you are with your business, what's keeping you stuck, and what you need to do to break through. He'll also help you figure out if the SaaS Launch Program is the right fit for you. 

How to Talk to Archer: Just click on the icon in the bottom right corner to start talking to Archer, our AI-powered Unstoppable-certified SaaS Coach and Sales Assistant. He's been trained personally by me (TK).
Meet Archer, our Unstoppable-certified AI-powered SaaS Coach and Sales Assistant. He's been trained to run strategy sessions with you to help you figure out what you need to do to drive growth for your SaaS/AI business and what you need to do to unlock growth. p.s. Archer's deadlift PR is 335lbs just like TK.
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