SaaS Launch Program
Accelerate growth to $10K MRR with an Unstoppable Mini Funnel by following a proven step-by-step framework to launch and grow your SaaS business.
  • Develop your Core Value Proposition
  • ​Build an Unstoppable Mini Funnel to Drive Sales
  • ​​Instrument your SaaS Business for Scale
  • ​​Accelerate Your Path to Predictable Revenues
In the SaaS Launch program, you'll learn how to build and execute on an Unstoppable Mini Funnel to generate quality leads, increase the number of customer insights, and accelerate your path to product market fit and revenues for your B2B SaaS business.
Join The SaaS Launch Program and I Can Help You Launch Your SaaS Business & Accelerate Your Path to Product Market Fit and Predictable Revenues.
Firstly, here's what DOESN'T work (if you're just starting out): Quit Your Job, Take the Plunge, Buy A Laptop, a WeWork Membership, and then stare at a blank screen and ask.... What's my startup idea and how do I raise money as I see my savings dwindle. 

Here's also what DOESN'T work (and maybe you know this one already but have fallen into the trap like I did): hemming and hawing back and forth between committing to thriving in a corporate job vs. thinking about taking the plunge and going all in on my startup. And then looking at my savings and wondering if it's worth risking it all. And then dwindling into a state of near depression because you're stuck at an unfulfilling (albeit successful) career... and wondering: is this it?

If you've already doubled down on your SaaS business and are struggling to figure out product market fit, and struggling to figure out your GTM strategy, and struggling to figure out growth.... Here's one last thing that DOESN'T WORK (I fell into this trap too): It's easy to fall into the "I'm just ONE more feature away..." and the "If ONLY we build this then they'll buy..." trap.  What I learned is it's never that one extra feature, it's about a cohesive growth strategy.

I've been there. And then I (almost accidentally through my limited circumstances) bumped into the RIGHT way. This involved adopting an Unstoppable Mindset (as a Founder) and an Unstoppable Sales Funnel (as a company). And that changed EVERYTHING. 
OK. Now, here are the strategies that DO work (and worked for me) all of which I distilled into this Unstoppable Sales Funnel framework:

Strategy #1: Clarity & Mindset First

I learned that if I was going to start a business and scale it, I'd need to create a new identity for myself. Someone that embraced both shipping code AND closing deals. Someone that wasn't afraid to get in front of customers. How? I focused on getting crystal clear on WHY this was important to me which made it a MUST for me to shift.

Strategy #2: Build an Audience; Give Them What They Want

I learned that while I had ideas on what would make for a great startup, it only mattered if the market agreed. And so I learned that it was important to get specific about WHO I wanted to serve (my ideal customer) and build an audience with these peope... and as I did that, I learned that they would just tell me what problems they wanted solved.

Strategy #2:  Ship Code. Close Deals.

I hated "selling." But when I started to think of it as "teaching" and "educating" everything changed. I realized that I had a unique POV as a Startup Founder and that's why I built my product. And as I shared that with my audience, I was able to hear from them on how it resonated, what they cared about, and it led to me shipping code (to make the product batter) and closing deals.
In this Program: I break down building and executing on your Unstoppable Mini Funnel into 3 easy to follow steps That you Can Deploy Within Weeks of Joining The Program
Clarify Your Ideal Customer
The Riches Are in the Niches.

Amazon started by selling books online. Now they sell everything to everyone, everywhere.

We will start by defining your Ideal Customer Profile and more importantly hone in on the subset of the market that is most likely to purchase your SaaS solution now so you can focus on the right market segment.
Clarify Your Value Proposition
Fast Track Real Customer Conversations

Great software companies sell by teaching, leading movements and building authority with their target buyers.

We'll craft your value proposition so you can explain why you do what you do and the transformative way your product solves your customer's problems. You'll then learn how to validate your product thesis.
Build & Run Your Mini Funnel
Ship Code. Close Deals.

Buyers only trust you when you are entering a conversation already happening in their head.

Armed with your ICP and your Value Proposition, we'll guide you to build & run your Unstoppable Mini Funnel to have real customer conversations and drive to revenue growth and product market fit.
You'll Get The Training, Blueprints, Coaching & Accountability You Need To Implement Your Unstoppable Mini Funnel

Training and Blueprints

SaaS Launch Blueprint & Training

I will teach you step-by-step how to develop your value proposition, strengthen your core product loop and build an Unstoppable Mini Funnel to accelerate your path to product market fit and revenue growth.

Exclusive Community

SaaS Founder Community

By joining, you'll get access to my private community of other SaaS Founders who are all building and launching SaaS businesses. Being a Founder can be lonely. When you join, you don't have to go at it alone.

Group Coaching

Monthly Group Coaching Call

As you implement everything inside the step-by-step training for the Launch Program, I'll be available to guide you, answer questions, and coach you on our monthly Zoom calls. The calls agenda includes 1on1 hotseats.
Your subscription to the SaaS Launch Program is $2400/year and gives you access to everything you need. BUT, if you apply now, here are some bonus items you'll also get...

SaaS Fundraising Training

You'll get access to a curated set of training I've crafted to help you with fundraising for your SaaS business including: How to Create a 5-Slide Golden Pitch Deck, Find the Right Angel Investors, and even How to Explore Alternative Sources of Funding.

SaaS Competitive Research Custom GPT

You'll get exclusive access to my custom GPT that will do a full competitive analysis on your SaaS business so that you can make the right decisions to rise above the competition and win in the market.

High Performance Founder Training

The game of building startups is 50% mindset and 50% execution. You will get access to my Unstoppable Founder training program that teaches you how to adopt the habits of a High Performance Founder.

Ship Code / Close Deals Book

You'll get exclusive access to my upcoming members only book "Ship Code / Close Deals" that chronicles the exact journey I went on in start, building, scaling and exiting ToutApp.
Who is TK?
(and why did I create this program?)
Hi. I’m TK. I’m an entrepreneur, a business builder, and a life and business strategist. I believe that you can achieve anything through belief, discipline and an unstoppable strategy.

At Age 10 I immigrated to the United States. I always knew I wanted to be an entrepreneur, and I had plenty of fits and starts. But it wasn't until I turned 28 did I finally say "enough is enough" and I took the plunge to start my SaaS business, ToutApp, which made software for salespeople. 

At ToutApp, as a solo founder, I raised over $20m in capital from, a16z and Jackson Square, two of the best venture capital firms in the world and built it from $0 to a multi-million dollar business. And at Marketo (after selling ToutApp to them), I worked with one of the best SaaS PE firms in the world, to deliver one of the biggest and quickest SaaS transactions with its $4.75bn sale to Adobe.

Through my journey, I learned how to start, build, scale (and exit) SaaS businesses. At age 37, as I reflected on what I wanted to do next, I found that I was happiest when I was in a room full of SaaS founders building incredible businesses. This is why I took everything I've learned and distilled it down into a framework that I teach at SaaS Launch Program. Join our community of Founders and let's go build incredible SaaS businesses. 
In the SaaS Launch program, you'll learn how to build and execute on an Unstoppable Mini Funnel to generate quality leads, increase the number of customer insights, and accelerate your path to product market fit and revenues for your B2B SaaS business.
Testimonials From Founders in the Launch Program
Richard Launched and now at $500K ARR
Val Started, Built, and Recently Exited

Val T.

TK is world class and I will recommend it to any Founder who is looking to get direct feedback on sales, strategy, operations and marketing. TK provides great and proven frameworks to empower founders run and scale their startups.
David Built, Raised VC, and now Scaling

Kai F.

If you are starting (or about to start) a new SaaS venture based on an idea, TK's program will really help honing your distribution strategy and your plan for go about building something that people want and will pay for. His simple frameworks and processes has allowed me to focus on what's important from the get-go, and that is invaluable to getting your startup off the ground.

Virginia C.

The program teaches a proven methodology for starting a SaaS business once you have identified a simple urgent problem for a large niche market.

Puneet L.

The organization of SaaS related concepts (esp. for a SaaS amateur like me) conveyed through lecture videos & course content is amazing. Most of our unlocks were related to value prop development & strategy. After a long struggle, we are set to begin several pilots. After losing so much time on avoiding this work, this is just the beginning!

Brady S.

This program will provide you with an incredible framework and support network to build and run your go to market strategy.

Sach C.

TK's SaaS Launch method is solid and explained in no BS way. I was able to understand initial our SaaS GTM so I can design and implement it. Not just some buzzwords.

Luke B.

Inside the SaaS Launch Program -- TK precisely distills a huge amount of real-world experience into exactly the knowledge you need to act on, and excludes everything that you don't need to know or isn't battle tested.

Vladimir P.

SaaS Launch is Specific, structured, step by step guidance. Really cuts down on the wasted time trying to figure out what to do next and how to do it. It really stimulates the exchange between founders.

Saptarshi N.

Deep diving into niches is something I knew we needed to do, but we definitely moved faster toward that thanks to the Launch program.

Sai B.

It really is of immense value to first time SaaS Founders like me. You are awesome as always TK!
Accelerate Your Path to Customer Insights, Product Market Fit and Predictable Revenues with the SaaS Launch Program and an Unstoppable Mini Funnel
Here's everything you get as part of the SaaS Launch Program, packed with over $20,000+ of training, frameworks, tools, and coaching to help you go from idea to traction faster for just $2,400/year:
  • ​​Unstoppable SaaS Launch Framework Training ($6,000 value): Step-by-step training to strengthen your core product loop, develop your value proposition and then build and run your Mini Funnel to attract customers in your ICP, have quality conversations, and convert to revenues.
  • ​​Unstoppable Mini Funnel Framework ($4,500 value): Deploy your mini-funnel with your Core Value Proposition in minutes to start generating quality leads and customer conversations with your ideal customers. Includes the exact questions to ask so you can convert customer conversations to revenues.
  • ​​SaaS Metrics Training and Templates ($1,000 value): Instrument your SaaS business right from the beginning. This will help you know what's working, what's broken, what to fix, and how to scale as you hit product market fit and predictable revenues.
  • ​Monthly Group Coaching Calls w/TK ($6,000 value): where I will guide you in building and executing on your Unstoppable Mini Funnel. The calls agenda includes 1on1 Hot Seats, deep dives into specific SaaS growth topics, and Q&A as you work through the program.
  • ​Private SaaS Community Membership (Priceless): where you can ask questions as you work through the program, get support in between monthly coaching calls so you never get stuck, and connect with fellow SaaS Founders so you're not going at it alone as you navigate the shawshank crawl to Product Market Fit and beyond.
  • ​BONUS SaaS Fundraising Training ($1,200 value): Learn how to fundraise for your SaaS business including How to Create a 5-Slide Golden Pitch Deck, Find the Right Angel Investors, and even How to Explore Alternative Sources of Funding if you prefer to Bootstrap.
  • ​BONUS SaaS Competitive Research GPT ($1,000 value): Run a market and competitor analysis in minutes using the right instructions so you can deeply understand the competitive dynamics in your target market and position your SaaS product to rise above the competition and win in your customer's minds.
  • ​BONUS High Performance Founder Training ($685 value): Unlock the founder habits and mindset that separate the 1% who win from the rest who burn out. 
  • ​BONUS Ship Code/Close Deals Book (Priceless): You'll get exclusive access to my upcoming members only book "Ship Code / Close Deals" that chronicles the exact journey I went on in start, building, scaling and exiting ToutApp and coaching hundreds of Founders.
This is the framework, blueprint, program, and community that I wish existed when I first started out as a first time SaaS Founder. Inside the Launch Program, you don't go at it alone anymore. We are Founders and SaaS Leaders working together to build Unstoppable Software Businesses to dominate our markets, and rise above the competition. Join us.
Step 1: Your Contact Information

30-Day Money Back Guarantee

If at ANY stage of your first month inside the program, you decide it isn't for you, I will gladly refund you your money.
Step 2: Your Payment Information
All purchases come with a 30-day money back guarantee.
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How It Works
The SaaS Launch Program is a paid coaching program, and only for B2B SaaS Founders looking to follow a proven framework (which I've battle-hardened over the past 20+ years and 3 exited SaaS businesses) to accelerate the growth of their SaaS business. Is that you? The better the fit, the better the results.

You will need to complete the SaaS Launch Program application form that will ask you some important questions about you and your SaaS business.

I've specifically designed this program to create no extra work for you, but only to give you a framework to do the things you need to anyway QUICKER and without making common mistakes. By following the steps in the program and with my coaching, you'll be able to flesh out your value proposition, your core product loop, and utilize a Unstoppable Mini Funnel to have meaningful customer conversations that accelerates your path to product market fit and predictable revenues.

Once we've received your application, one of two things will happen…
  • If I feel as though you are a good fit for the program, we'll send you the on-boarding details.
  • If the Launch Program isn't the right fit for you yet, we are still committed to your success. Founders seeing the best results with this program are actively building a product and are working to get into customer conversations to drive to product market fit and predictable revenues. If you're still in the idea stage then our SaaS Ideas Blueprint was designed specifically for you. We will kindly let you know and direct you to the SaaS Ideas Blueprint as the best next step.
p.s. If you're already hit product market fit or predictable revenues and now need to scale, then you'd be a better fit for the SaaS GTM Program.
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