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Have you already built a SaaS Product and ready to invest in a Scalable GTM Machine? Then, You'd be a better fit for my SaaS GTM Program.
SaaS Launch Challenge

For Aspiring Software Founders

Hone in on your SaaS/AI Idea and accelerate your path to product market fit and initial revenues by following the proven step-by-step M.G.P framework.
  • Market: Hone in on your SaaS/AI Idea
  • Go-To-Market: Validate Your Idea with Customers
  • ​Product: Strengthen Your Core Product Loop
  • ​Accelerate Your Path to Initial Revenues
In the SaaS Launch challenge, you'll learn how to hone in on your SaaS/AI idea and turn it into a scalable business by building and executing on an Unstoppable Mini Funnel to generate quality leads, increase the number of customer insights, and generate revenues.
Join The SaaS Launch Challenge and You'll Learn How to Hone In On Your Idea & Launch your Software business to Initial Revenues.
Firstly, here's what DOESN'T work (if you're just starting out): Quit Your Job, Take the Plunge, Buy A Laptop, a WeWork Membership, and then stare at a blank screen and ask.... What's my startup idea and how do I raise money as I see my savings dwindle. 

Here's also what DOESN'T work (and maybe you know this one already but have fallen into the trap like I did): hemming and hawing back and forth between committing to thriving in a corporate job vs. thinking about taking the plunge and going all in on my startup. And then looking at my savings and wondering if it's worth risking it all. And then dwindling into a state of near depression because you're stuck at an unfulfilling (albeit successful) career... and wondering: is this it?

If you've already doubled down on your SaaS business and are struggling to figure out product market fit, and struggling to figure out your GTM strategy, and struggling to figure out growth.... Here's one last thing that DOESN'T WORK (I fell into this trap too): It's easy to fall into the "I'm just ONE more feature away..." and the "If ONLY we build this then they'll buy..." trap.  What I learned is it's never that one extra feature, it's about a cohesive growth strategy.

I've been there. And then I (almost accidentally through my limited circumstances) bumped into the RIGHT way. This involved adopting an Unstoppable Mindset (as a Founder) and an Unstoppable Sales Funnel (as a company). And that changed EVERYTHING. 
OK. Now, here are the strategies that DO work (and worked for me) all of which I distilled into this Unstoppable Sales Funnel framework:

Strategy #1: Clarity & Mindset First

I learned that if I was going to start a business and scale it, I'd need to create a new identity for myself. Someone that embraced both shipping code AND closing deals. Someone that wasn't afraid to get in front of customers. How? I focused on getting crystal clear on WHY this was important to me which made it a MUST for me to shift.

Strategy #2: Build an Audience; Give Them What They Want

I learned that while I had ideas on what would make for a great startup, it only mattered if the market agreed. And so I learned that it was important to get specific about WHO I wanted to serve (my ideal customer) and build an audience with these peope... and as I did that, I learned that they would just tell me what problems they wanted solved.

Strategy #2:  Ship Code. Close Deals.

I hated "selling." But when I started to think of it as "teaching" and "educating" everything changed. I realized that I had a unique POV as a Startup Founder and that's why I built my product. And as I shared that with my audience, I was able to hear from them on how it resonated, what they cared about, and it led to me shipping code (to make the product batter) and closing deals.
In this Course: I break down building and executing on your Software Idea into 3 easy to follow steps That you Can Deploy Within Weeks of Joining The Challenge
Hone In On Your Software Idea
The Riches Are in the Niches.

Amazon started by selling books online. Now they sell everything to everyone, everywhere.

We will start by understanding the macro trends in SaaS and AI and identifying the exact idea that solves an urgent and important problem for a specific group of ideal customers in a target market.
Clarify Your Value Proposition
Fast Track Real Customer Conversations

Great software companies sell by teaching, leading movements and building authority with their target buyers.

Armed with your software idea, we'll craft your value proposition so you can explain the exact problem your software solves and why your customers should care. You'll then learn how to validate your market thesis.
Build & Run Your Mini Funnel
Ship Code. Close Deals.

Buyers only trust you when you are entering a conversation already happening in their head.

Armed with your Idea and your Value Proposition, we'll guide you to build & run your Unstoppable Mini Funnel to have real customer conversations and drive to revenue growth and product market fit.
You'll Get The Training, Blueprints, & Templates You Need To Launch Your SaaS/AI Business and Become a Founder

Step-By-Step Training

Unstoppable SaaS Strategy Training

I will teach you step-by-step how to hone in on your idea, develop your value proposition for customers, strengthen your core product loop and turn your software idea to a clear business thesis that you can test in the market.

Templates & Blueprints

Unstoppable Mini Funnel Blueprint

Inside of this template and blueprint, you'll learn how to engage your target customers with an Unstoppable Lead Magnet, validate your product idea by asking the right questions and drive to initial revenues.

Bonus Training

SaaS Fundraising Training

Investors want to fund the right SaaS and AI ideas. You'll also get access to a curated set of training I've crafted to help you with fundraising for your SaaS business including: How to Create a 5-Slide Golden Pitch Deck.
Who is TK?
(and why did I create this Challenge?)
Hi. I’m TK. I’m an entrepreneur, a business builder, and a life and business strategist. I believe that you can achieve anything through belief, discipline and an unstoppable strategy.

At Age 10 I immigrated to the United States. I always knew I wanted to be an entrepreneur, and I had plenty of fits and starts. But it wasn't until I turned 28 did I finally say "enough is enough" and I took the plunge to start my SaaS business, ToutApp, which made software for salespeople. 

At ToutApp, as a solo founder, I raised over $20m in capital from, a16z and Jackson Square, two of the best venture capital firms in the world and built it from $0 to a multi-million dollar business. And at Marketo (after selling ToutApp to them), I worked with one of the best SaaS PE firms in the world, to deliver one of the biggest and quickest SaaS transactions with its $4.75bn sale to Adobe.

Through my journey, I learned how to start, build, scale (and exit) SaaS businesses. At age 37, as I reflected on what I wanted to do next, I found that I was happiest when I was in a room full of SaaS founders building incredible businesses. This is why I took everything I've learned and distilled it down into a framework that I teach inside the SaaS Launch program. Join our community of Founders and let's go build incredible SaaS businesses. 
In the SaaS Launch challenge, you'll learn how to hone in on your SaaS/AI idea and turn it into a scalable business by building and executing on an Unstoppable Mini Funnel to generate quality leads, increase the number of customer insights, and generate revenues.
9 out of 10 Members of the Launch Challenge Recommend The SaaS Launch Challenge to a Fellow SaaS Founder.

Kai F.

"If you are starting (or about to start) a new SaaS venture based on an idea, TK's program will really help honing your distribution strategy and your plan for go about building something that people want and will pay for. His simple frameworks and processes has allowed me to focus on what's important from the get-go, and that is invaluable to getting your startup off the ground."

Virginia C.

"The program teaches a proven methodology for starting a SaaS business once you have identified a simple urgent problem for a large niche market."

Val T.

"The SaaS Launch Program is amazing! We focused on generating revenues not investors. It's about market, product and GTM."

Puneet L.

"The organization of SaaS related concepts (esp. for a SaaS amateur like me) conveyed through lecture videos & course content is amazing. Most of our unlocks were related to value prop development & strategy. After a long struggle, we are set to begin several pilots. After losing so much time on avoiding this work, this is just the beginning!"

Brady S.

"This program will provide you with an incredible framework and support network to build and run your go to market strategy."

Sach C.

"TK's SaaS Launch method is solid and explained in no BS way. I was able to understand initial our SaaS GTM so I can design and implement it. Not just some buzzwords."

Luke B.

"Inside the SaaS Launch Program -- TK precisely distills a huge amount of real-world experience into exactly the knowledge you need to act on, and excludes everything that you don't need to know or isn't battle tested."

David F.

"Our ability to pivot and gain the correct product Market fit. When we speak to customers it’s just a different feeling now. We are about to launch the product and will be off to the races."

Vladimir P.

"SaaS Launch is Specific, structured, step by step guidance. Really cuts down on the wasted time trying to figure out what to do next and how to do it. It really stimulates the exchange between founders."

Saptarshi N.

"Deep diving into niches is something I knew we needed to do, but we definitely moved faster toward that thanks to the Launch program."
Build and Launch your B2B SaaS business to Initial Revenues with the SaaS Launch Challenge and an Unstoppable Mini Funnel

The SaaS Launch Program Gives You a Step-By-Step Effortless System to Follow to Launch Your SaaS Business and Grow Your Revenues

Here's everything you get as part of the SaaS Launch Challenge exclusively built for Aspiring SaaS and AI Founders:
  • Unstoppable SaaS Ideas Library where you'll get access to all my videos on the macro trends in SaaS and AI in 2025 so you can hone in on the best opportunity that is available to you in the market.
  • ​Unstoppable SaaS Strategy Workbook where I'll help you codify the core strategy for your SaaS business, who you're serving, how to differentiate from the competition and the exact steps to follow to pivot into product market fit and initial revenues.
  • ​​Unstoppable Mini Funnel & SaaS Launch Training where I will teach you step by step how to strengthen your product, develop your value proposition and then build and run your Mini Funnel to attract customers in your ICP, have quality conversations, and convert to revenues.
  • ​Unstoppable Lead Magnet Training where I'll teach you how to develop a 10-Point Unstoppable Checklist that you can use to engage your target buyers, get into quality customer conversations, validate your product thesis and drive to initial revenues.
  • SaaS Fundraising Training that includes a curated set of training I've crafted to help you with fundraising for your SaaS business including: How to Create a 5-Slide Golden Pitch Deck, Find the Right Angel Investors, and even How to Explore Alternative Sources of Funding.
  • ​BONUSES including the Fundraising training, High Performance Founder training that will all help you in navigating the shawshank crawl to product market fit, revenues, and beyond for your SaaS business.
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The SaaS Launch Challenge is exclusively for Aspiring Founders who want to hone in on the idea and prove product market fit. If you're a SaaS Founder who has a product built, you'd be a better fit for our flagship SaaS GTM Program where you get 1on1 coaching with TK.
Have you already built a SaaS/AI Product and are ready to scale? Then, You'd be a better fit for my SaaS GTM Coaching Program.
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