2022 SaaS Launch Challenge
12-Month Challenge to develop and launch your SaaS business and accelerate your path to $10K MRR with an Unstoppable Mini Funnel by following a proven step-by-step framework to launch your SaaS business.
  • Develop your Core Value Proposition
  • Strengthen your Core Product Loop
  • ​Build an Unstoppable Mini Funnel to Drive Sales
  • ​Accelerate Your Path to $10K MRR and Beyond
In the SaaS Launch challenge, you'll learn how to transform your SaaS idea into a scalable business by building and executing on an Unstoppable Mini Funnel to generate quality leads, increase the number of customer insights, and generate revenues.
Join The SaaS Launch Challenge and I Can Help You Launch & Scale your SaaS business to The Next Stage of Growth.
Firstly, here's what DOESN'T work (if you're just starting out): Quit Your Job, Take the Plunge, Buy A Laptop, a WeWork Membership, and then stare at a blank screen and ask.... What's my startup idea and how do I raise money as I see my savings dwindle. 

Here's also what DOESN'T work (and maybe you know this one already but have fallen into the trap like I did): hemming and hawing back and forth between committing to thriving in a corporate job vs. thinking about taking the plunge and going all in on my startup. And then looking at my savings and wondering if it's worth risking it all. And then dwindling into a state of near depression because you're stuck at an unfulfilling (albeit successful) career... and wondering: is this it?

If you've already doubled down on your SaaS business and are struggling to figure out product market fit, and struggling to figure out your GTM strategy, and struggling to figure out growth.... Here's one last thing that DOESN'T WORK (I fell into this trap too): It's easy to fall into the "I'm just ONE more feature away..." and the "If ONLY we build this then they'll buy..." trap.  What I learned is it's never that one extra feature, it's about a cohesive growth strategy.

I've been there. And then I (almost accidentally through my limited circumstances) bumped into the RIGHT way. This involved adopting an Unstoppable Mindset (as a Founder) and an Unstoppable Sales Funnel (as a company). And that changed EVERYTHING. 
OK. Now, here are the strategies that DO work (and worked for me) all of which I distilled into this Unstoppable Sales Funnel framework:

Strategy #1: Clarity & Mindset First

I learned that if I was going to start a business and scale it, I'd need to create a new identity for myself. Someone that embraced both shipping code AND closing deals. Someone that wasn't afraid to get in front of customers. How? I focused on getting crystal clear on WHY this was important to me which made it a MUST for me to shift.

Strategy #2: Build an Audience; Give Them What They Want

I learned that while I had ideas on what would make for a great startup, it only mattered if the market agreed. And so I learned that it was important to get specific about WHO I wanted to serve (my ideal customer) and build an audience with these peope... and as I did that, I learned that they would just tell me what problems they wanted solved.

Strategy #2:  Ship Code. Close Deals.

I hated "selling." But when I started to think of it as "teaching" and "educating" everything changed. I realized that I had a unique POV as a Startup Founder and that's why I built my product. And as I shared that with my audience, I was able to hear from them on how it resonated, what they cared about, and it led to me shipping code (to make the product batter) and closing deals.
In this Program: I break down Developing Your SaaS idea by building and executing on your Unstoppable Mini Funnel into 3 easy to follow steps That you Can Deploy Within Weeks of Joining The Program
Clarify Your Ideal Customer
The Riches Are in the Niches.

Amazon started by selling books online. Now they sell everything to everyone, everywhere.

We will start by defining your Ideal Customer Profile and more importantly hone in on the subset of the market that is most likely to purchase your SaaS solution now so you can focus on the right market segment.
Clarify Your Value Proposition
Fast Track Real Customer Conversations

Great software companies sell by teaching, leading movements and building authority with their target buyers.

We'll craft your value proposition so you can explain why you do what you do and the transformative way your product solves your customer's problems. You'll then learn how to validate your product thesis.
Build & Run Your Mini Funnel
Ship Code. Close Deals.

Buyers only trust you when you are entering a conversation already happening in their head.

Armed with your ICP and your Value Proposition, we'll guide you to build & run your Unstoppable Mini Funnel to have real customer conversations and drive to revenue growth and product market fit.
You'll Get The Training, Blueprints, Coaching & Accountability You Need To Implement Your Unstoppable Mini Funnel

Training and Blueprints

Unstoppable Mini Funnel Training

I will teach you step-by-step how to develop your value proposition, strengthen your core product loop and build an Unstoppable Mini Funnel to accelerate revenue growth.

Exclusive Community

SaaS Founder Community

By joining, you'll get access to my private community of other  SaaS Founders who are all building an Unstoppable Mini Funnel to scale their SaaS businesses.

Group Coaching

Monthly Group Coaching Calls

My Monthly Zoom calls are all about your strategy and execution. The calls agenda includes 1on1 hot seats, deep dives into specific SaaS building topics, and Q&A as you work through the program.
Your subscription to the SaaS Launch Program is $1997 and gives you lifetime access to everything you need. BUT, if you act now, here are some bonus items you'll also get...

SaaS Fundraising Training

You'll get access to a curated set of training I've crafted to help you with fundraising for your SaaS business including: How to Create a 5-Slide Golden Pitch Deck, Find the Right Angel Investors, and even How to Explore Alternative Sources of Funding.

High Performance Founder Training

The game of building startups is 50% mindset and 50% execution. You will get access to my Unstoppable Founder training program that teaches you how to adopt the habits of a High Performance Founder.

Ship Code / Close Deals Book

You'll get exclusive access to my upcoming members only book "Ship Code / Close Deals" that chronicles the exact journey I went on in start, building, scaling and exiting ToutApp.
Who is TK?
(and why did I create this Challenge?)
Hi. I’m TK. I’m an entrepreneur, a business builder, and a life and business strategist. I believe that you can achieve anything through belief, discipline and an unstoppable strategy.

At Age 10 I immigrated to the United States. I always knew I wanted to be an entrepreneur, and I had plenty of fits and starts. But it wasn't until I turned 28 did I finally say "enough is enough" and I took the plunge to start my SaaS business, ToutApp, which made software for salespeople. 

At ToutApp, as a solo founder, I raised over $20m in capital from, a16z and Jackson Square, two of the best venture capital firms in the world and built it from $0 to a multi-million dollar business. And at Marketo (after selling ToutApp to them), I worked with one of the best SaaS PE firms in the world, to deliver one of the biggest and quickest SaaS transactions with its $4.75bn sale to Adobe.

Through my journey, I learned how to start, build, scale (and exit) SaaS businesses. At age 37, as I reflected on what I wanted to do next, I found that I was happiest when I was in a room full of SaaS founders building incredible businesses. This is why I took everything I've learned and distilled it down into a framework that I teach inside the SaaS Launch program. Join our community of Founders and let's go build incredible SaaS businesses. 
In the SaaS Launch challenge, you'll learn how to transform your SaaS idea into a scalable business by building and executing on an Unstoppable Mini Funnel to generate quality leads, increase the number of customer insights, and generate revenues.
Build and Launch your B2B SaaS business to $10K MRR with the SaaS Launch Challenge and an Unstoppable Mini Funnel

The SaaS Launch Program Gives You a Step-By-Step Effortless System to Follow to Launch Your SaaS Business and Grow Your Revenues

Here's everything you get as part of the SaaS Launch Challenge:
  • ​Unstoppable Mini Funnel & SaaS Launch Training where I will teach you step by step how to strengthen your product, develop your value proposition and then build and run your Mini Funnel to attract customers in your ICP, have quality conversations, and convert to revenues.
  • SaaS Fundraising Training that includes a curated set of training I've crafted to help you with fundraising for your SaaS business including: How to Create a 5-Slide Golden Pitch Deck, Find the Right Angel Investors, and even How to Explore Alternative Sources of Funding.
  • ​​​SaaS Training Library that includes curated training videos by TK on everything you need to build a scalable SaaS business including SaaS Strategy, Setting OKRs, SaaS Metrics to track, and more.
  • ​Monthly Group Coaching Calls w/TK where I will guide you in building and executing on your Unstoppable Mini Funnel. The calls agenda includes Hot Seats, deep dives into specific SaaS growth topics, and Q&A as you work through the program.
  • Private SaaS Community Membership where you can ask questions as you work through the program, get support in between monthly coaching calls so you never get stuck, and get connect with fellow SaaS Founders.
  • BONUSES including the Fundraising training, High Performance Founder training, and exclusive access to my Ship Code/Close Deals book that will all help you in navigating the shawshank crawl to product market fit, revenues, and beyond for your SaaS business.
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100% Money Back Guarantee

The SaaS Launch Program also comes with a 100% money back guarantee. If you implement everything I show you, and don't see a change in your SaaS Business, I'll gladly refund you the full amount.
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