There are five key pillars to driving growth for a SaaS business. And the rulebook is fast changing because early-stage companies now require fewer employees, can use more AI and Software, and drive scale with a higher revenue per employee.
But this doesn't happen by accident. It comes from being intentional about your strategy to grow. Here are the five key pillars I like to flesh out:
1) Market Strategy
- if you've got revenues, your customer base likely is a mix of different ICPs, right?
- what does the ICP for the next $3M of new ARR look like?
2) Product Strategy
- you likely have a huge product backlog with great features, right?
- what is your strategic narrative and how does it map to your roadmap?
3) Go-To-Market Strategy
- to get to your current stage... it was likely a lot of hustle, elbow grease, and luck, right?
- how do you build a predictable machine to get to $3M?
4) Funding Strategy
- maybe you bootstrapped, maybe you raised a little, right?
- are you in a VC-backed space? do you raise? do you keep optionality?
5) Exit Strategy
- given how much you're raising, what's your exit expectations and strategy?
- who do you need to build relationships with now?
If you're a SaaS Founder working to scale your SaaS business, this comprehensive guide goes into these five key pillars that unlocks SaaS growth with specific Youtube episodes I've done on how to flesh out each of these pillars. It also includes a 1-page template to build out your growth strategy.
This completely FREE guide includes: