Unstoppable GTM Positioning and Messaging Launchpad

GTM Positioning and Messaging Launchpad

Transform your GTM Positioning and Messaging from generic to specific so you can accelerate your path to the next stage of growth.

Clarify your Position Against the Competition
Develop your Unique Value Proposition
Build your Strategic Narrative
Deploy into your Homepage and GTM Activities to accelerate your path to the next stage of growth

In the GTM Positioning and Messaging Launchpad, you'll be able to go from your generic positioning and messaging that AI generated to a high converting positioning and messaging strategy that fuels your GTM Machine and unlocks growth.

Apply to Join The GTM Positioning & Messaging Launchpad

If Your GTM Machine is Stalled, If Your ADs, Cold Emails, and Conferences Aren't Getting Deals, then its time to transform Your Positioning and Messaging inside The GTM Launchpad

This Launchpad is a 4-Week Intensive to Transform The Positioning and Messaging That Fuels your GTM Machine so you can accelerate your path to the next stage of growth

Clarify Your Positioning

The Riches Are in the Niches.

Amazon started by selling books online. Now they sell everything to everyone, everywhere.

We will start by assessing the current competitive dynamics in your target market and craft exactly how you should position yourself for your ideal customers and against your top competitors.

Develop Your Value Proposition

Get Your Prospects to A-HA

Every Cold Email. Every AD. Every Presentation. Every Homepage. Its all built off of your unique value proposition.

We'll craft your unique value proposition so you can explain why you do what you do and the transformative way your product solves your customer's problems. This will instantly lift engagement in your GTM.

Build Your Strategic Narrative

Lead A Movement With Your Manifesto.

Great AI and SaaS companies sell by teaching, leading movements and building authority with their target buyers.

Armed with your Positioning and Unique Value Proposition, we'll guide you to craft a differentiated Strategic Narrative that will fuel your GTM Execution including your Homepage, Sales Deck, and Lead Magnet.

Apply to Join The GTM Positioning & Messaging Launchpad accelerate your path to the next stage of growth

Who is TK?

(and why did I create this Launchpad?)

Hi. I’m TK. I’m an entrepreneur, a business builder, and currently the Managing Director at TK | Capital, a Holding Company of AI-first Go-To-Market companies.

At Age 10 I immigrated to the United States. I always knew I wanted to be an entrepreneur, and I had plenty of fits and starts. But it wasn't until I turned 28 did I finally say "enough is enough." I left my very amazing job at Bridgewater Associates and I took the plunge to start my SaaS business, ToutApp, which made software for salespeople.

At ToutApp, as a solo founder, I raised over $20m in capital from a16z, Founder Collective, and Jackson Square, some of the best venture capital firms in the world and built it from $0 to a multi-million dollar business. And at Marketo (after selling ToutApp to them), I served on the executive team of Marketo as SVP of Strategy and with Vista Equity Partners, to deliver one of the biggest SaaS transactions with its $4.75bn sale to Adobe.

Through my journey, I learned how to start, build, scale, and exit SaaS businesses. Today, I spend my time operating our portfolio of companies and working directly with CEOs to scale Go-To-Market Machines. I believe you can achieve anything through belief, discipline, and an unstoppable strategy. That's why I built this program -- to take everything I've learned across 500+ founders and 3 SaaS exits and put it directly in your hands. Join our launchpad and let's go build incredible AI and SaaS businesses together.

Apply to Join The GTM Positioning & Messaging Launchpad

Transform the GTM Positioning and Messaging that Fuels Your GTM Machine So You Can Unlock Growth For Your AI/SaaS Business.

Here's how the 4-Week GTM Positioning and Messaging Transformation Launchpad works:

Unstoppable GTM Tracker that we will use to follow each of the three key steps inside the Launchpad to transform your Positioning, Value Proposition, and Strategic Narrative and fuel your GTM Machine.
Weekly 1on1 Calls w/TK where we'll tackle each step of the process so we can absolute nail the positioning and messaging that fuels your GTM Machine.

Custom Built Messaging and Positioning Tools that will help us through every step of the process as we're transforming your Positioning, ICP, Value Proposition & Strategic Narrative.
Scalable GTM Framework that will show you how you can take your updated Positioning and Messaging and mobilize it into your Homepage and GTM Machine.

Apply to Join The GTM Positioning & Messaging Launchpad

How It Works

The GTM Positioning and Messaging Launchpad is a paid advisory engagement where we work together for four weeks to go from a generic positioning and messaging that is not yielding responses in the market to a well defined and differentiated value proposition and strategic narrative that helps you attract your customers, accelerate growth, and differentiate against the competition.

I've battle hardened the framework and process I follow to help you build your Positioning and Messaging over 20+ years, 3 exited SaaS businesses, and in advising hundreds of AI and SaaS companies to accelerate growth.

You will need to complete a short application form that will ask you a few questions about you and your business so I can understand if the GTM Launchpad is the right fit for you. The better the fit, the better the results.

I've specifically designed this launchpad to create no extra work for you, but only to give you a framework to do the things you need to anyway QUICKER and without making common mistakes along with the tools you need to execute. By following the steps in the launchpad and with my guidance, you'll be able to build transform the Positioning and Messaging that fuels your GTM Machine.

Once I've received your application, one of two things will happen…

If I feel as though you may be a good fit for the launchpad, I'll share all of the details about the Positioning and Messaging Launchpad along with on-boarding details. We'll get started right away.
If I don’t think I can help you through the Launchpad given where you are, I will let you know kindly and will likely direct you to some helpful resources.

Apply to Join The GTM Positioning & Messaging Launchpad

Note: For Pre-Launch and Pre-Revenue Founders, we recommend that you start with the Launch Program so that you can accelerate your path to landing your first set of paying customers (without wasting months building the wrong product).

belief x discipline makes you unstoppable

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